It would be hard to argue that link building is not improve for improving your websites organic rankings in search engines. Everyone in the industry has their own opinion on their weight of contribution to ranking, but one things for sure, if you are looking to rank for keywords that have any sort of competitiveness, then you need them.
Here are some backlink strategies to enhance your SEO efforts:
Digital PR Campaigns
Digital PR campaigns are an effective way to obtain links from high-authority news and media websites, making them a crucial part of any backlink building strategy. These campaigns involve creating newsworthy content and distributing it to journalists and media outlets. For instance, launching a unique study or survey that provides valuable insights can attract attention from industry publications. By creating an interesting story around your findings, you increase the chances of being featured, which in turn will generate some good quality links to your website and business platforms.
Infographics
Infographics are visually appealing and shareable, making them excellent tools to use as bait for link building. They condense complex information into easy-to-digest visual content that audiences love to share. When creating infographics, ensure they are both informative and visually striking. Partner with designers who can bring your data to life visually. Once created, distribute them across social media platforms and reach out to blogs that cover related topics, offering them your infographic as a resource. This approach encourages shares and it also earns you valuable backlinks from authoritative sites.
Creating Linkable Assets
Linkable assets, such as guides, original research, or tools, are designed to attract backlinks and are essential for gaining links. These assets provide in-depth information or unique insights that others find valuable enough to reference. For example, developing a detailed industry report or offering a free tool can draw attention and encourage other sites to link back to your resource. Focus on creating content that fills a gap in your niche or offers a fresh take on existing topics. Promote these assets through email outreach campaigns, targeting websites that might find your content beneficial for their audience.
Blogger Outreach
Blogger outreach involves connecting with bloggers and influencers in your niche to gain backlinks and is a popular method of backlink building. This can be achieved by offering guest posts, product reviews, or collaborations. Begin by researching bloggers who have an audience interested in your industry. Tailor your pitches to highlight how your collaboration can benefit their readers. Building genuine relationships with bloggers can lead to long-term partnerships and consistent backlink opportunities.
Niche Edits
Niche edits, or curated link placements, involve placing your link into existing content on relevant websites. This is often more efficient than creating new content from scratch. Identify articles that are related to your industry where your link can add value. Reach out to the site owner, proposing how your link will enhance their content. This approach can be mutually beneficial, providing them with updated content and you with a valuable backlink.
Broken Link Building
Broken link building is the process of finding broken links on other websites and suggesting your content as a replacement. Use tools to discover 404 errors on sites related to your field. Once found, contact the webmaster and offer your content as a solution to fix their broken link. This strategy not only helps webmasters maintain a functional site but also earns you a backlink.
Resource Page Link Building
Resource page link building involves getting your site included on resource pages that curate valuable links for their readers. Search for resource pages relevant to your niche and evaluate if your site would be a good fit. Approach the page owner with an email explaining why your site would be a valuable addition. Offering high-quality, relevant content increases your chances of being included.
