When it comes to B2B webinars, they are the most effective sales and marketing tricks, particularly if you want to convert high-ticket leads. A survey by Salesforce found that 73% of marketing and sales leaders believe webinars are a great way to generate quality leads.
Your audience gains authority and trust by educating them about your niche, giving them industry insight they have never heard before, and summarizing your own experience in the field. Webinars can also serve as your ultimate sales-driving tactic if you are willing to go the extra mile by offering measurable benefits to your audience, either in terms of time or money.
The number of B2B webinars held every year is almost 61%, but not all of them are as successful as you expected. Fewest of them enjoy audiences nearing 500, and that number falls to only 2% among those with fewer than 25 attendees. Since webinars have such a low success rate, you should be well-prepared with all of the tips and tricks before launching one.
Is your webinar mobile ready?
People around the world use their phones as a portable office. During transit, this pocket-sized screen carries all official communication, meaning that a section of your webinar audience will also attend via their phones.
The webinar platform must be optimized for smartphones since most problems are caused by technical issues or poor internet connectivity. Whether your attendees attend a workshop, a conference, or a presentation, you should ensure that they are not distracted by setting up their computers. So, look at here now to see how this all comes together.
Promote on most platforms
The number of ads online has exploded, so viewers are ignorant of them since they are bombarded with them all day long. However, you must make sure that the audience is interested in what you have to say. Develop a marketing campaign that focuses on cross-promotional marketing for your webinar.
Be sure to begin the promotion a month before the launch to create compelling ads and increase visibility. Despite your budget, your marketing efforts must create excitement within the industry if you want to succeed. Consequently, optimize your company website with powerful marketing tools such as images, calls-to-actions, and pop-ups.
Content should offer value-driven, genuine, and tangible benefits to appeal to the modern educated consumer. Think of one important issue that the media needs to cover, but one that lacks valuable content. Ensure the high-quality content reflects the thought leadership in your field with tailored professional opinion.
Your webinar audience is primarily interested in learning when they sign up. It’s impossible to fulfill all your promises. Additionally, you are not only interested in educating but also wanting to drive sales through this. After the webinar is successful, make sure you have crystal clear ideas about connecting with your audience.
Entrepreneurs, general managers, and CEOs are not easy to sell to, especially when a business involves finances or assets. It’s important to share some exclusive content with the decision-maker right after the webinar to reinforce results and expected sales.
Follow-ups can make a huge difference in converting leads. You can use applications with automated settings to ensure your follow-up is sent correctly. It’s crucial to share exclusive content with the decision-maker right after the webinar to reinforce the results. Your participants will appreciate an email thank you with bonus material or summary slides. It is essential too to send them to those who registered and attended the webinar but didn’t participate.
Timings for reminders/promotions
Webinars are best promoted via email. Almost half of all registrations occur the week before. It’s best to send out emails promoting products between 8 a.m. and 10 a.m. Registration occurs more than half of the time during the week before. As your event approaches, you should send out reminders to those who plan to register on the day of the event.